Job Title: Marketing Manager

  • Department:
  • Marketing
  • Reports To:
  • Chief Sales & Marketing / CEO
  • Location:
  • Bangalore (Leanworx HO)

Job Overview

The Marketing Manager will be responsible for developing and executing marketing strategies to promote the company’s real-time machine monitoring solutions for the manufacturing sector. The ideal candidate will possess a deep understanding of B2B marketing, manufacturing industry trends, and the adoption of Industry 4.0 technologies. They will create targeted campaigns, generate high-quality leads, and position the company as a market leader.  This role offers the opportunity to shape the company’s marketing efforts in a growing Industry 4.0 market, driving the adoption of real-time machine monitoring solutions and enhancing the company’s leadership in the smart manufacturing space. 

Key Responsibilities:

1. Marketing Strategy Development
  • Design and implement a comprehensive marketing strategy aligned with business goals. 
  • Identify target markets and customer personas in the manufacturing industry. 
  • Monitor industry trends and competitors to adapt marketing strategies. 
  • Collaborate with Sales Product development teams in developing marketing strategies. 
2. Lead Generation and Campaign Management
  • Develop and execute lead generation campaigns through digital marketing, email, webinars, and industry events. 
  • Manage paid and organic channels (Google Ads, LinkedIn, SEO) to drive inbound leads. 
  • Develop, Track and optimize campaign performance to maximize ROI. 
3. Content Creation and Management
  • Collaborate with internal teams to create technical content such as whitepapers, case studies, blogs, and videos showcasing the benefits of machine monitoring solutions. 
  • Manage the company’s website and update it with relevant content to improve search rankings and user experience. 
  • Develop sales enablement materials like brochures, presentations, and demo videos.
4. Brand Building and Thought Leadership
  • Position the company as a thought leader in the industry 4.0 and manufacturing technology space. 
  • Organize and participate in trade shows, conferences, and webinars to enhance brand visibility. 
  • Manage PR activities, including press releases, articles, and partnerships with industry publications. 
5. Customer Engagement and Retention
  • Develop marketing initiatives to improve customer engagement and loyalty. 
  • Gather customer feedback and incorporate insights into marketing and product strategies. 
  • Collaborate with the customer success team to create testimonials and success stories. 
6. Performance Monitoring and Reporting
  • Use marketing analytics tools (e.g., Google Analytics, HubSpot) to track KPIs such as lead generation, conversion rates, and brand engagement. 
  • Provide regular reports to leadership on marketing effectiveness and ROI. 
  • Continuously refine strategies based on data-driven insights. 

Requirements

Education
  • Bachelor’s degree in marketing, Business Administration, or a related field. 
  • Master’s degree or MBA preferred. 
Experience
  • 5+ years of marketing experience, preferably in B2B SaaS or manufacturing technology. 
  • Proven track record of managing digital marketing campaigns and generating leads. 
  • Experience with marketing automation platforms. 

Skills

1. Industry Knowledge
  • Familiarity with manufacturing processes, machine monitoring systems, and Industry 4.0 technologies.
2. Marketing Expertise
  • Proficiency in digital marketing, content creation, and campaign management.
3. Data-Driven Decision Making
  • Strong analytical skills to measure marketing performance and optimize strategies.
4. Communication Skills
  • Excellent written and verbal communication skills to convey technical solutions effectively.
5. Leadership
  • Ability to lead cross-functional teams and manage external agencies or freelancers.

Key Metrics for Success

  • Lead generation and conversion rates. 
  • Website traffic and engagement metrics. 
  • ROI on marketing campaigns. 
  • Brand awareness and market share growth. 
  • Customer satisfaction and retention rates. 
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